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Corporate Overview > Business Environment |
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| Business Environment |
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| Industry Overview |
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While there are several dozen smaller cable operators in Thailand, TrueVisions is currently the only nationwide provider of pay television services in the country.
Below are key data on the Pay Television industry in Thailand.
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| Size Growth and Development of the Pay Television Industry |
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| Click here |
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| Subscription Rates |
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Subscription rates in Thailand remain comparatively low when compared to other markets in the region. One of the key reasons for this has been the unruly competitive techniques employed resulting in sales being price rather than product focused and also resulting in the quality programming being split across 2 companies. With the merger the programming has been consolidated under one brand requiring only a single subscription to be taken to receive the best of both worlds. The company has and can continue to focus on securing premium programming for its viewers at favorable terms as its bargaining power over program suppliers is significantly stronger post the merger. As Thailand recovers from the impacts of the recession and consumer confidence returns True Visions Group believes it will be well poised to encourage consumer discretionary spending to be directed towards its products and services.
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| Market Entry Considerations |
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In order to provide high quality of services, a pay television TV platform requires significant investment in infrastructure e.g. transmission platforms, encryption technology, decoder hardware, programming, marketing, customer care hardware and systems. True Visions has made these investments and can afford the opportunity to creators of quality content to utilize this platform for transmission of services if the relationship is mutually beneficial. |
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Pay back periods depend on critical mass of subscribers to generate adequate contribution margins. |
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Thai pay television market size is possibly not large enough to sustain multiple operators. This has been the case in smaller international markets. This phenomenon is directly related to critical mass of subscribers discussed above. |
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