| Business Environment |
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| Market Potential |
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| We have put several initiatives into play to help maximize market penetration, including subscription and enhanced Customer Services available via our web site, and expect these to bear fruit continually through the year. |
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| The following analysis provides a picture of pay television market potential in Thailand. It details TrueVisions strengths and weaknesses as well as TrueVisions target customer group. |
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| TrueVisions Strengths and Weaknesses |
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| Dominant Player |
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| TrueVisions Group is presently the dominant, and by far the most significant, player in providing pay television services in Thailand. Through its unique utilization of leased satellite and cable transmission platforms, it has nationwide coverage, enabling it to offer its high quality content with absolute picture and sound clarity utilizing the latest technology. |
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| Strong Programming |
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| Further, the programming offered is among the strongest available in the region and is offered at an extremely competitive price. When compared to possible alternatives such as video rental, cinema attendance etc. the TrueVisions product compares extremely favorably in terms of value for money offering 37+ channels for as little as Baht 47 per day. |
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| Strong Representation |
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| Strong representation by accredited agents who support sales, service and collection efforts of the group are also considered an important element of TrueVisions Groups’ success. |
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| High Quality after Sales Service |
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| We provide customer service through customer care and billing centers in four cities, including Bangkok. These centers use the Mindport IBS subscriber management system, or IBS, supplied by Irdeto B.V., a subsidiary of MIH Limited. IBS provides advanced billing capabilities and allows customer-specific information to be accessed and acted upon quickly by our customer service representatives. |
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