| Business Environment |
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| Market Potential |
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| Our call center customer service representatives utilize the IBS system to route customers to Thai, English or Japanese-speaking representatives, who then handle queries ranging from technical and service support to programming information. We keep track of abandoned calls, which we characterize as calls placed by customers who hang up due to a prolonged wait for service, and work on increasing our response time to improve service. We strive to continually improve operations in order to ensure that we are perceived as a customer-friendly organization
We also provide our subscribers with complete technical support, including installation, maintenance and service calls and disconnection of our services. |
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| Opportunity to Transform the Market from Price Driven to Value Driven |
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| A further challenge will be to transform the Thai market from purely a price-driven market to a value-driven market. Pre-merger, uncontrolled competition resulted in consumers being conditioned purely on price rather than the comparative value brought into the home. This value flows from the merger and is one of many advantages derived, as the group focuses on defining and identifying the value TrueVisions brings into the home. |
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| Must Expand Sales Acquisition Levels |
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| TrueVisions needs to expand its sales acquisition levels beyond its present agent and branch infrastructure, to encompass the modern electronic goods retail distribution infrastructure to gain a larger presence in the market. |
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| TrueVisions Target Customer Group |
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| There are many factors involving buying decision of pay television services. The most important include interest, product awareness and income level, as well as lifestyle. |
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| Household
Income > Baht 20,000 per month is the core focus |
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| Total household income exceeding Baht 20,000 per month is the core focus for TrueVisions’s future growth. It is important to note that TrueVisions’s focus is on household rather than individual incomes, as the service appeals to the household as a whole, given the extensive variety and depth of programming. Programming appeals to all age groups from cartoons for the kids and music for the kids, to infotainment for the adults, to movies and sport for the entire family. |
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