| Business Environment |
| |
| Market Potential |
| |
| Thai Income Distribution by Region |
|
The following table shows household income distribution of each region:
|
Province |
No. of Households |
Household Income (Baht) |
|
<
15,000 |
15,000-19,999 |
20,000-29,999 |
>
30,000 |
|
Greater Bangkok |
3,344,887 |
39.35% |
15.67% |
18.11% |
26.87% |
|
Central Region |
3,603,315 |
64.97% |
11.82% |
12.14% |
11.07% |
|
Northern Region |
3,698,457 |
81.96% |
6.08% |
5.89% |
6.08% |
|
Northeastern Region |
5,866,975 |
84.21% |
6.44% |
5.04% |
4.32% |
|
Southern Region |
2,344,323 |
70.09% |
11.66% |
9.76% |
8.50% |
|
Nationwide |
18,857,956 |
70.38% |
9.68% |
9.47% |
10.47% | Source: National Statistical Office for Year 2004 |
| |
| TrueVisions Subscriber Income Profiles |
| |
|
Household Income |
Nationwide |
Bangkok |
|
< 20,000 |
5% |
12% |
|
20,000 to 29,999 |
8% |
13% |
|
30,000 to 49,999 |
19% |
23% |
|
>50,000 |
69% |
52% | Information based on TrueVisions Customer Profile Survey for Year 2001-2005 |
| |
| Market Potential |
|
The following table shows number of households matched with TrueVisions subscriber income profile:
|
Household Income |
Bangkok |
% |
Up-Country |
% |
|
< 20,000 |
1,855,183 |
55% |
13,257,604 |
85% |
|
20,000 to 29,999 |
610,519 |
18% |
1,179,440 |
8% |
|
30,000 to 49,999 |
484,973 |
14% |
752,665 |
5% |
|
>50,000 |
421,188 |
12% |
323,360 |
2% | Source: National Statistical Office for Year 2004 |
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