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Corporate Overview > Regulatory Environment |
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| Regulatory Environment |
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| Advertising |
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| At present, the government of Thailand does not allow advertising over pay-television. The government does, however, permit advertising by free-to-air television. The concessions, which TrueVisions and TrueVisions Cable received from MCOT, also prohibit TrueVisions from commercial advertising. However, as pay-television in Thailand expands from purely local content to include premium international programming, the cost of providing such services has risen significantly. With respect to content concerns, in TrueVisions’ request to the Thai regulators to permit TrueVisions to carry advertising, TrueVisions compared Thailand to other countries in the region with less restrictive pay-television advertising policies. The policies in these countries were actually less restrictive with advertising on pay-television than with free-to-air television, on the theory that foreign advertising can reach the entire television population on free-to-air television, while pay-television subscribers have the option of terminating their services. |
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