TrueVisions Launches “True Select”
A New Dimension of Korean-style Home Shopping Experience
Live on TrueVisions Channel 11, Starting Oct 5th.
Bangkok: Oct 5, 2011 – TrueVisions is launching “True Select” – a new home shopping channel (on TrueVisions 11) that offers a new buying experience 24 hours a day, focusing on Korean products with novel presentation formats. The highlight is the live shopping program which is the first-ever done in Thailand. The products are of premium quality, sourced from many countries, and is delivered free of charge nationwide, with a 15-day return guarantee to please the modern shoppers. Members of any TrueVisions packages or C-Band viewers can tune in to the channel starting October 5th, with the call center ready to offer assistance at 0-2688-6688.
Paiboon Phoopat, True GS managing director, said: “True Select is a 24-hour home shopping channel on TrueVisions channel 11. It is a new dimension of home shopping for our Thai viewers with more convenience and higher quality that makes it different. The products are all carefully selected, including those of several categories such as Fashion and Beauty which offers clothes, accessories, cosmetics, Living which offers home décor, sports equipment and kitchenware, Electronics which offers mobile phones and home appliances, and Intangible which offers insurance and travel package. The aim is to offer something for every lifestyle for our TrueVisions members as well as C-band and Free-to-Air viewers. The presentation is modern and of high quality, delivered by a team of experts and Hankuk producers from Korea. We also offer 15-day return guarantee.”
“True Select is a partnership among four leading companies namely TrueVisions, GS Shop from Korea, The Mall Group and CP All, to deliver a new dimension of home shopping in Thailand. The strong points of each company will be maximized to serve our viewers. TrueVisions, Thailand's leading subscription-based cable and satellite television operator, has more than 2 million households as its viewing base, so its outreach is wide. GS Shop, Korea’s leading home shopping operator, the world’s second biggest, will bring a new dimension to the program as well as premium products. The Mall Group, the leader in retail sale in Thailand, has expertise in product selection as well as distribution via its department stores. The strengths will be put to good use for True Select. Moreover, CP All, the number one operator in convenient store business, will allow True Select to deliver its products more efficiently through CP All’s logistic system. We are confident that the customers will receive high convenience and satisfaction from True Select,” Paiboon concluded.
True Select, 24-hour home shopping channel, will be available for members of all packages – Platinum, Gold, Silver, and True Knowledge. It is also accessible for viewers of True Life Free View and True Life Free-to-Air, as well as C-Band and Free-to-Air viewers. Purchase can be made by calling 0-2688-6688